Digital Marketing & Creative Strategist
BRIDGETTE SHORTALL
SEO, Website Design, Paid Media, Branding
Digital marketing and creative professional experienced in website design, SEO, site optimization, paid media, and multi-channel campaigns for 45+ self-storage locations. I combine design, photography, and video production expertise to create engaging websites and campaigns that build brand visibility through strategic creativity and data-driven results.
EDUCATION
University of Oregon
SEP 2015 - JUNE 2019
CINEMA STUDIES ba
University of Oregon
SEP 2015 - JUNE 2019
Music minor
Experience
Cubix Asset Management
2022-present
Digital project manager
Execute and manage digital marketing initiatives across 45+ self-storage facilities (CA, TX, NV), supporting overall brand strategy.
Design, optimize, and manage 40+ B2C facility websites and 1 B2B corporate site, improving usability and organic performance.
Conduct SEO audits, keyword research, and GBP/local SEO updates to strengthen search visibility.
Manage multi-channel paid ad campaigns (Facebook, Google, AdRoll), optimizing spend and performance.
Produce photography, video, and graphic design assets for websites, ads, and social channels.
Oversee review and reputation management tools, boosting local visibility and customer trust.
Collaborate with the Digital Marketing Director on cross-channel initiatives, reporting, and process improvements.
Little Bee & Company
2019-2023
founder
Designed and hand-sewed a line of funky, one-of-a-kind garments, from concept sketches to final construction.
Built and managed a Shopify e-commerce storefront, optimizing product pages, SEO, and online sales.
Produced portrait, product, and lifestyle photo + video shoots to market clothing collections.
Directed brand identity through creative direction, social media campaigns, and content creation, growing a loyal online following.
Showcased craftsmanship and design innovation while handling all aspects of marketing, sales, and customer engagement.
The Experience Arts & Music Festival
Eugene, or
co-founder
Founded and produced a community arts and music festival drawing 500+ attendees over two years.
Coordinated with 50+ visual artists and 10+ bands/musicians, curating performances and exhibitions.
Directed branding, graphic design, social media campaigns, and vendor partnerships to promote the event.
Managed fundraising, sponsorships, volunteer coordination, and event logistics, ensuring seamless execution.
Built a collaborative platform that supported local artists and strengthened community engagement.
2017-2019
little bee & Company
Next Up
- 40+ B2C facility websites + 1 B2B corporate site — design, optimization, and ongoing management
- SEO audits and keyword research — technical fixes, on-page content, and GBP/local SEO updates
- Multi-channel ad campaigns — Facebook, Google, and AdRoll paid media strategy and management
- Creative asset production — photography, video, and design for websites, ads, and social content
- Reputation management oversight — reviews, visibility, and customer trust-building tools
The Deliverables
Cubix Asset Management oversees 45+ self-storage facilities across California, Texas, and Nevada. In my role as Digital Project Manager, I design and manage facility websites, run paid media campaigns, and produce creative assets to grow visibility and occupancy across the portfolio.
Role Overview
Digital Project Manager
cubix Asset management
Developed and optimized a new facility website focused on user experience and conversion. Conducted SEO audits, keyword integration, and local optimization to drive organic traffic.
Redesigned and optimized the facility’s mobile site for ease of use and online rentals. Implemented SEO updates and GBP management to increase local search visibility.
The experience
Next Up
- Shopify Website + Etsy Storefront — built and managed online sales channels, optimized product pages, and implemented basic SEO.
- Brand Identity Development — designed a cohesive visual identity that reflected the brand’s fun, colorful, inclusive values.
- Social Media Marketing — created and managed Instagram campaigns, organic posting strategies, and paid Facebook ads.
- Product & Lifestyle Photography — shot and edited imagery to showcase garments and connect with customers online.
- Community Engagement — sold at local markets, built customer relationships, and fostered a loyal online following.
- Business Operations — managed sales, fulfillment, and customer communication while scaling from hobby to full-time business.
The Deliverables
It all started as a dream in my tiny one-bedroom apartment in San Luis Obispo. I wanted to create a fun, colorful clothing line that was inclusive, ethically made, and woman-owned. Within a year, I was selling my clothing and sewing patterns through Instagram, my website, and Etsy. And I quit my nannying job to pursue the business full-time.
In the midst of COVID-19, I faced the challenges of competing with fast fashion and navigating an economic downturn. To grow my reach, I self-taught social media marketing, Google My Business, Facebook Ads, organic posting, and the importance of local markets in the fashion industry.
Running Little Bee & Company was one of the most rewarding experiences of my career. I supported myself through art full-time, built an engaged community, and gained hands-on experience in digital marketing and e-commerce. Ultimately, the physical and mental toll of sewing day in and day out led me to close the business, but the lessons I learned continue to shape the creative and strategic work I do today.
The Story of little bee
Marketing & Media
little bee & company
Directed product and lifestyle photo shoots to showcase collections, building a playful, distinctive brand identity online.
Designed and sewed one-of-a-kind garments by hand, creating bold, colorful pieces that celebrated individuality and inclusivity.
Founder & Creative Director
Fashion Designer
Cubix Asset Management
Next Up
- Brand Identity — designed the festival’s logo, posters, and promotional graphics.
- Event Marketing — managed social media campaigns, community outreach, and vendor partnerships.
- Creative Direction — coordinated with 50+ visual artists and 10+ bands/musicians, curating a diverse lineup.
- Event Production — oversaw operations, logistics, fundraising, and sponsorships for 500+ attendees.
- Community Impact — built a collaborative platform for local creators, strengthening the Eugene arts scene.
The Deliverables
Founded in Eugene, Oregon, The Experience Art & Music Festival was created to bring together local musicians, visual artists, and the community in a two-day celebration of creativity. As co-founder and creative director, I led branding, design, and promotional efforts while coordinating with artists, vendors, and volunteers to bring the vision to life.
Role Overview
Performer
The Experience
Developed and optimized a new facility website focused on user experience and conversion. Conducted SEO audits, keyword integration, and local optimization to drive organic traffic.
Redesigned and optimized the facility’s mobile site for ease of use and online rentals. Implemented SEO updates and GBP management to increase local search visibility.
Founder
Event Planner
core skills
SEO Strategy & Optimization — audits, content, GBP/local SEO
Paid Media & Digital Marketing — Facebook Ads, Google Ads, remarketing
Creative Direction & Branding — campaign identity, visual storytelling
Website Design & Management — Showit, Shopify, WordPress
Photography & Video Editing — production and post-production
Social Media Marketing — 30+ accounts, content planning, engagement
AI-Enhanced Workflow — automation, keyword clustering, ad copy testing
Project Management — Asana, cross-team collaboration, reporting
Analytics & Reporting — GA4, dashboards, campaign analysis
Email Marketing — HubSpot campaigns, Mailchimp, remarketing flows
Software & Tools
marketing // project tracking
Adobe creative suite
Creative Tools
web platforms
about me
Curiosity and creativity fuel both my work and my life. I’ve always been drawn to hands-on projects — whether designing websites, sewing, gardening, or experimenting with new digital tools. I find joy in the process of bringing ideas to life, from sowing seeds in my garden to building campaigns that grow a brand’s presence online. My favorite projects blend creativity with strategy: designing digital experiences, refining SEO, or producing content that connects people.